BREWING DAY SERIES - GARAGE BEER & CO
BREWING DAY SERIES
GARAGE BEER & CO
Barcelona, January 2020
Photos: Italo Morales
Founded in Barcelona in 2015 by the Italian Alberto Zamborlini and the Englishman James Welsh. It all starts in a course with the now deceased brewmaster Steve Huxley where Alberto and James meet. James comes from a family of brewmasters, and on Alberto's side, he discovers craft beer in Dublin after trying homebrew brewed by an American friend. It is in his Dublin garage that he began his hobby of 'homebrewing' and what inspired them both to use the name 'Garage'. They started with a 'brewpub' in the 'Eixample' neighborhood (in an area known among brewers as 'Beerxample'). After a few months they realized the success their beer and their brand were having and decided to do a 'crowdfunding' to build a much larger factory in the industrial district of Sant Andreu (Barcelona). Two years have passed since the opening of its new factory and Garage has become one of the most original and acclaimed craft beers in Spain and has also achieved great international recognition, especially in the United Kingdom, France, Germany, Italy. and Scandinavia. Its approach to branding has been done in a very careful way and it has been Sevkan Ariburnu ( @acrebstudio ), its creative director, who has been in charge of the design of their labels which make you wait as long as their beers. They are full of originality, imagination and ease, turning each can into an object of desire for ‘Desing & Craft Beer Lovers’; adding a new dimension to the experience and enjoyment of craft beer: an authentic visual aesthetic with a lot of personality.
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